Cice Organic MarketBrand Identity
Based in Boulder, Colorado, Cice is an organic market whose purpose is helping
the local community cultivate a healthy, wholesome lifestyle.
Brand Values:
Celebratory, Joyful, Ethical
Keywords:
Organic, Vivacious, Radial
My process:
Design research > company name ideation > moodboards > logo development > print & digital rollout
Drawing inspiration from Boulder’s deep connection to nature, the name Cice comes from the herb ‘sweet cicely’, which is a native plant to the area.Our logo mark is hand drawn, using the shape of cicely’s flowers expanded into a set of three icons. These are used flexibly as graphic elements throughout Cice’s branding.
The key art for Cice’s branding shows how imagery interplays with graphic elements, tone of voice, and typography to create Cice’s brand identity.
Cice’s Popup Kitchen is a monthy series of food trucks hosted by Cice at the Boulder Farmer’s Market. Each month, a guest chef from a local Boulder restaurant is featured. The campaign promoting the event includes both print and digital rollout, such as a poster series, social media posts, and the food truck branding itself.